During winter we were offered a building to project onto for three months. The building is located on one of the busiest city centre routes located next to a college, a major media business centre and countless bars. Being winter we were blessed with more hours of darkness. We decided to project a huge QR code all night every night onto the side of this building.
Scanning the QR code led to a webpage with embedded analytics to track traffic. These were the results:
The one user who scanned the code was presented with the following webpage…
